MAK, Wah Sung Vincent 麥華嵩 (Prof.)

Guest Fellow, Lui Che Woo College

Vincent Mak is a Professor of Marketing & Decision Sciences (with tenure) at Cambridge Judge Business School (CJBS), University of Cambridge. He is currently a member of the Senior Leadership Team at CJBS and was the Vice-Dean for Programmes & Research (2021-2023), Director (Associate Dean) of Programmes (2019-2021), and Deputy Director of Teaching (2016-2019) at Judge. He was a Visiting Assistant Professor at the Hong Kong University of Science and Technology – from where he obtained his PhD – prior to joining the Judge. He also obtained undergraduate and master’s degrees from the University of Cambridge in natural sciences and applied mathematics/theoretical physics.

Vincent is on the Editorial Review Board of the journal Production & Operations Management and is an Associate Editor of the journal Information Systems Research’s Special Issue on Analytical Creativity. His research lies in how people and firms make strategic decisions as they interact with each other, and what economic and psychological factors influence those decisions. His research interests cover prosocial decisions, managerial and consumer behavioural decision making, pricing, experimental economics, and game theory. His work has appeared in major academic research journals in science, business research, psychology, and economics. He has been interviewed by or has his research featured in media outlets including The Economist, The Financial Times, The Independent, The Telegraph, The Times, Cambridge Business, BBC Radio 4, and BBC Radio Cambridgeshire, among others. He is also currently a member of the Research Impact Fund Committee at the Research Grants Council of Hong Kong.

Vincent’s pedagogical experience ranges from undergraduate to MBA, executive, and PhD-level teaching. He was previously an award-winning case writer at the University of Hong Kong’s Centre for Asian Business Cases (now the Asia Case Research Centre), producing over 20 business cases which have been used worldwide. His consulting work includes a study of online/offline retail prices and price comparison websites, as well as a consumer survey study on the functioning of the market for Internet access, both commissioned by the European Commission.