我們很高興宣布劍橋大學麥華嵩教授被禮任為澳門大學呂志和書院客席導師。此榮譽禮任對像為具有卓越專業知識、豐富學術和專業背景，並對其領域作出重大貢獻的人士。
麥華嵩教授現為劍橋大學商學院(CJBS)市場營銷和決策科學終身教授。他目前是CJBS的高級領導團隊成員，並曾擔任課程與研究副院長（2021-2023）、課程主任（副院長）（2019-2021）以及教學副主任（2016-2019）。麥華嵩教授早年在劍橋大學獲得自然科學和應用數學/理論物理學的學士和碩士學位，其後他於香港科技大學獲得博士學位，並曾於該校擔任訪問助理教授。
麥教授正擔任期刊《生產與運營管理》的編輯評審委員會成員，以及期刊《信息系統研究》的分析創造力特刊的副編輯。他的研究領域涉及人群和企業在互動中做出戰略決策以及影響這些決策的經濟和心理因素。他的研究興趣包括親社會決策、管理者和消費者的行為決策、定價、實驗經濟學和博弈論。他的研究成果發表在科學、商業研究、心理學和經濟學等主要學術研究期刊上。他的研究曾受到《經濟學人》、《金融時報》、《獨立報》、《每日電訊報》、《泰晤士報》、《劍橋商業》、BBC 廣播四台和BBC劍橋郡電台等媒體的訪問及報導。他目前還是香港研究資助局研究影響基金委員會的成員。
麥教授在教學方面的經驗豐富，涵蓋從本科到工商管理碩士、高級執行人員和博士級別的教學。他曾是香港大學亞洲商業案例中心（現亞洲案例研究中心）的獲獎案例作者，並撰寫了超過20個商業案例，這些案例己在全球被廣泛應用於商學教育和研究中。他的咨詢工作包括一項關於線上/線下零售價格和價格比較網站的研究，以及一項關於互聯網接入市場運作的消費者調查研究，兩項工作皆受歐洲委員會的委托之下進行。
我們對麥華嵩教授的加入感到非常榮幸，並相信麥教授的知識和專業能力將豐富書院學生的教育體驗，為學生們帶來新的學習機會和啟發。再次歡迎麥教授加入澳門大學呂志和書院的大家庭！
We are delighted to announce the appointment of Prof. Vincent Wah Sung Mak’s as a Guest Fellow of Lui Che Woo College, University of Macau. This honorary appointment is reserved for individuals who possess exceptional expertise, extensive academic and professional background, and have made significant contributions to their respective fields.
Vincent Mak is a Professor of Marketing & Decision Sciences (with tenure) at Cambridge Judge Business School (CJBS), University of Cambridge. He is currently a member of the Senior Leadership Team at CJBS and was the Vice-Dean for Programmes & Research (2021-2023), Director (Associate Dean) of Programmes (2019-2021), and Deputy Director of Teaching (2016-2019) at Judge. He was a Visiting Assistant Professor at the Hong Kong University of Science and Technology – from where he obtained his PhD – prior to joining the Judge. He also obtained undergraduate and master’s degrees from the University of Cambridge in natural sciences and applied mathematics/theoretical physics.
Vincent is on the Editorial Review Board of the journal Production & Operations Management and is an Associate Editor of the journal Information Systems Research’s Special Issue on Analytical Creativity. His research lies in how people and firms make strategic decisions as they interact with each other, and what economic and psychological factors influence those decisions. His research interests cover prosocial decisions, managerial and consumer behavioural decision making, pricing, experimental economics, and game theory. His work has appeared in major academic research journals in science, business research, psychology, and economics. He has been interviewed by or has his research featured in media outlets including The Economist, The Financial Times, The Independent, The Telegraph, The Times, Cambridge Business, BBC Radio 4, and BBC Radio Cambridgeshire, among others. He is also currently a member of the Research Impact Fund Committee at the Research Grants Council of Hong Kong.
Vincent’s pedagogical experience ranges from undergraduate to MBA, executive, and PhD-level teaching. He was previously an award-winning case writer at the University of Hong Kong’s Centre for Asian Business Cases (now the Asia Case Research Centre), producing over 20 business cases which have been used worldwide. His consulting work includes a study of online/offline retail prices and price comparison websites, as well as a consumer survey study on the functioning of the market for Internet access, both commissioned by the European Commission.
We are confident that Prof. Mak’s wealth of knowledge and expertise will enrich the educational experience of our college students during his tenure as a Guest Fellow. Please join us to welcome Prof. Mak to our UM LCWC Family!